Hold onto your webshooters, because the #FunCrew at JustMy is buzzing with excitement as Hyundai Motor Company and Sony Pictures team up once again for the highly anticipated "Spider-Man: Across the Spider-Verse" this summer. This animated blockbuster takes the concept of "cool" to new heights by featuring a flying version of Hyundai's futuristic Prophecy concept EV model, giving a thrilling glimpse into Hyundai's future mobility vision. But that's not all - our friends at Hyundai are putting the spotlight on their acclaimed IONIQ all-electric vehicles with a globally aligned marketing campaign that will have everyone's spidey-senses tingling.

This collaboration is part of a global promotional partnership that Hyundai Motor forged with Sony Pictures in 2020, showcasing Hyundai's human-centered mobility vision through groundbreaking products and technological innovations. Previous cinematic adventures included "Spider-Man: No Way Home" (2021), where the IONIQ 5 dedicated EV and Tucson SUV stole the show, and "Uncharted" (2022), featuring the impressive Tucson Beast concept SUV and a lineup of Hyundai's production cars. Now, get ready for "Spider-Man: Across the Spider-Verse," the sequel to the Academy Award®-winning animated film "Spider-Man: Into the Spider-Verse" (2018).

As the movie swings into cinemas worldwide starting in June, audiences will be treated to the awe-inspiring 'Flying Prophecy,' a real-world concept car that inspired the design of Hyundai's IONIQ 6. They'll also catch a glimpse of the 'Electrified Streamliner,' which recently secured three World Car of the Year honors and a prestigious 'Gold' iF Design Award.

But the excitement doesn't stop there! "Spider-Man: Across the Spider-Verse" showcases a whole array of Hyundai Motor's future mobility concepts that are set to transform our cities. Prepare to be amazed by advanced air mobility (AAM), a groundbreaking solution utilizing airspace for faster transit; purpose-built vehicles (PBV), eco-friendly urban mobility devices designed to fit diverse lifestyles; and Hub, a space that seamlessly connects mobility and community activities. And let's not forget the fictional self-driving robotaxi inspired by Hyundai's very first proprietary model, the iconic Hyundai Pony. All these incredible innovations are showcased in the mesmerizing backdrop of "Nueva York," a city in the Spider-Verse set in the year 2099.

But that's not all! Hyundai Motor and Sony Pictures have something special in store with their multi-dimensional global marketing campaign that will be rolling out between May and July. Get ready for an animated TV commercial featuring Spider-Man, IONIQ 6, and IONIQ 5, complete with a brand-new song produced by the sensational Metro Boomin. We'll also be treated to Spider-Verse-themed social media content, an exclusive behind-the-scenes film diving into Hyundai's future mobility concepts and their collaborative history with Sony during the movie production process, and even an offline promotional exhibition.

Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company, shared his excitement, saying, "Through our partnership, we aim to present our future mobility vision with entertainment content that younger generations love. This campaign will be welcomed by customers, and we hope to build a positive momentum for the Hyundai brand."

Jeffrey Godsick, EVP, Global Partnerships & Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment, also expressed his admiration for Hyundai's creativity, stating, "During our long-standing relationship with Hyundai, their team continues to create impressive campaigns that capture the very essence of the brand. Utilizing music from the film's soundtrack, Hyundai has created a stylish and cutting-edge marketing campaign that perfectly aligns their innovative products with one of the most iconic superhero characters," said Jeffrey Godsick, EVP, Global Partnerships & Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment.

With Hyundai Motor and Sony Pictures teaming up once again, the #FunCrew at JustMy can't wait to witness the thrilling synergy between the world of Spider-Man and the future of mobility. So mark your calendars and get ready to swing into action with "Spider-Man: Across the Spider-Verse" and Hyundai's revolutionary vision. It's going to be a web-slinging, electrifying adventure you won't want to miss!