Written By JR Robinson

So, you know how you get those emails? The ones where it’s totally obvious the sender has absolutely no clue who you are? They’re just throwing spaghetti at the wall, hoping something sticks. Yeah, those.

They fall flat. Every single time.

And, um, I’ve been thinking a lot about this lately because here at JustMy, we have some massive, massive goals right now. We are pushing hard to land something like 36,000 new accounts by January 20th. That’s a big number, right? And I know for a fact we aren’t going to get there by sending boring, one-size-fits-all text emails.

We’ve got to bring in sales. We’ve got to make things happen. And to do that, we have to stop ignoring who our prospects really are.

I recently discovered this amazing company, Dubb. And honestly? It’s a total game-changer for business owners and nonprofits who need to cut through the noise. I was watching this video from their founder, Ruben Dua—great guy, by the way, his team is fantastic—and it just clicked for me.

Ruben was talking about why that generic messaging fails. It’s because the recipient doesn't feel seen or heard. The key to lead gen isn't just reaching out; it's making a meaningful connection. When people feel empathy from you, when they feel like you get their specific situation, that’s when they engage.

So, what I’m thinking is, how do we do that at scale? How do we make thousands of people feel personally understood?

Ruben laid out this framework they use at Dubb. It’s called the CHARM method. And okay, I love frameworks because they help us dumb complex things down and just execute.

Here’s how it works:

• Capture their interest.

• Highlight the problem.

• Address the solution.

• Reinforce with social proof.

• Motivate them to take action.

Simple, right? But here is the really sexy part of what Dubb offers.

They have these AI writing tools built right into the platform. So, you feed the AI your "Ideal Client Profile"—like, are you talking to a CEO? A nonprofit director? What are their unique challenges?—and the AI uses that CHARM method to write a compelling script specifically for them.

It addresses their title, their role, and their specific pain points. It’s not generic anymore.

Then—and this saved me so much time—you just load that script right into the Dubb teleprompter on your screen, look at the camera, and record. Boom. Done. You have a "face-first" piece of content that is way more powerful than text.

But, um, here is where the magic really happens for me. It’s the data.

We don't want just vanity metrics. I don't care about "impressions." I want engagement. I want to know who is raising their hand. Dubb shows you exactly who watched your video and, get this, how much of it they watched.

If I see someone in Sacramento watched 99% of the video I sent? You better believe I’m prioritizing that follow-up. Ruben made a great point in the video: speed to lead is everything. If you get back to someone within five minutes of them showing interest, your chances of closing them skyrocket.

So, look, we are using this to help us hit that 36,000 account goal. It’s helping us make real connections and move the needle.

If you’re a business owner or running a nonprofit and your outreach feels stuck, you need to try this. The Dubb team is amazing to work with. They have an AI-powered video system that you can try free for a week—no credit card required. You get the AI tools, the teleprompter, the analytics, all of it.

Go check it out at dubb.us/charm. Let’s hit these KPIs together. Let me know if you try it, I want to hear how it works for you.