Written By JR Robinson

The "send and pray" method of sales is dead. You spend hours crafting the perfect proposal, export it as a pristine PDF, attach it to an email, and hit send. Then… silence. You don’t know if they opened it. You don’t know if they understood the pricing model. You definitely don’t know if they rolled their eyes at page three.

Static PDFs are losing you revenue because they lack the one thing that actually closes deals: you.

In the modern sales landscape, "Face-First" proposals are replacing silent documents. By utilizing a Video Walkthrough—a simple screen recording where you guide the prospect through the contract—you control the narrative, overcome objections before they arise, and humanize the transaction.

The Psychology of the "Video Walkthrough"

A PDF is a monologue; a video is a conversation starter. When a prospect opens a static document, they scan for the price. If the number looks high, they close the tab. Context is lost.

With a Video Walkthrough, you change the psychology of the sale. By recording your screen while your webcam captures your face (the "Face-First" approach), you can explain the value behind the numbers. You can say, "I know this section looks complex, but here is exactly how it solves that problem we discussed last Tuesday."

Hearing a human voice triggers trust signals that text simply cannot match. It transforms a transactional document into a relational experience.

The Data: 256% More Sales

This isn't just theory; the data is overwhelming. Sales teams using Dubb, a video sales platform designed for this exact workflow, are seeing massive shifts in their conversion metrics.

Take the case of Amir Reiter’s team, who integrated Dubb into their sales process. The results were immediate and drastic:

• 116% boost in booking rates: Prospects were far more likely to schedule a follow-up meeting after watching a video than after reading a text email.

• 256% increase in closed deals: By using video to nurture leads and explain proposals, the team more than doubled their sales revenue.

How to Execute the Strategy

You don’t need a studio. You need a tool like Dubb’s Chrome extension or desktop app.

1. Pull up your proposal on your screen.

2. Hit record on Dubb (capturing both your screen and your webcam).

3. Walk through the highlights in 60–90 seconds. Focus on the "why," not just the "what."

4. Send the video link.

Dubb’s platform even allows you to track exactly when they watch the video and how much of it they view, so you know exactly when to follow up.

Stop letting your proposals die in the inbox. Kill the static PDF, turn on your camera, and start closing the deals you deserve.