The Freedom Formula: How Justin Nelson, Dan Martell, and Marcus Kohl Are Architecting the Future of Business in 2026
Local & National News | November 22, 2025
Local & National News | November 22, 2025
By JR Robinson, Founder of JustMy
There is a pervasive lie in the world of entrepreneurship that has destroyed more dreams than bankruptcy ever could. It is the lie of the "Self-Made" hero—the exhausted martyr who grinds 18 hours a day, answers every email, designs every graphic, and wears every hat until the brim snaps. We have been conditioned to believe that burnout is a badge of honor and that time is a finite resource we must hoard.
But if you look at the winners—the businesses scaling to seven, eight, and nine figures—they aren't working harder than you. They are playing a completely different game.
As we look toward the horizon of 2026, a perfect storm of innovation and philosophy is brewing. It is a triad of leadership that, if fully aligned, will redefine what it means to be a business owner. It starts with the visionary leadership of Justin Nelson and Sphere Rocket. It is fueled by the operational philosophy of Dan Martell’s "Buy Back Your Time." And it is perfectly positioned to be amplified to the masses by the relentless drive of Marcus Kohl and the explosive potential of the JustMy #getAMPLIFIED movement.
If you are a business owner, a nonprofit director, or a dreamer standing on the precipice of starting your journey today, this is your wake-up call. The tools to reclaim your life and explode your bottom line are available—it is time we connected them.
Before we discuss the "how," we must understand the "why."
Justin Nelson, the mastermind behind Sphere Rocket, doesn’t just sign up clients; he indoctrinates them into a new way of thinking. This is why every new client receives a copy of Dan Martell’s Wall Street Journal Bestseller, Buy Back Your Time. This isn't a welcome gift; it is a survival manual.
Dan Martell’s mission is clear, and as we approach 2026, it is more relevant than ever: You cannot grow a business while trapped in the weeds of it.
So, what does it mean to buy back your time?
Most entrepreneurs view hiring as an expense. They look at a Virtual Assistant (VA) and see a line item on a P&L sheet. Dan Martell flips the script. He argues that if you are a CEO capable of generating $500 or $1,000 an hour in strategic value, but you are spending two hours a day managing your inbox or scheduling posts on social media, you are not saving money. You are effectively hiring yourself to be a janitor at a CEO’s salary. You are the most expensive assistant in the world.
Buying back your time is the art of the "Buyback Loop." It is the process of auditing your time to identify the tasks that drain your energy and provide low leverage. You then take the profit you have generated and, instead of buying a fancy car or a watch, you buy help. You buy a human being who thrives in the areas where you struggle.
When Justin Nelson hands you that book, he is handing you the permission slip to stop suffering. But understanding the philosophy is only the first step. You need the engine to execute it.
Knowing you need help is one thing; finding the right help is where most dreams die. This is where Justin Nelson has positioned Sphere Rocket not just as a staffing agency, but as a savior for the modern entrepreneur.
The stigma around Virtual Assistants used to be about language barriers and low-level tasks. Sphere Rocket has shattered that perception. Justin Nelson has built a rigorous vetting system that ensures when a business owner comes to Sphere Rocket, they aren't getting a "helper"; they are getting a team member. They are getting highly educated, driven, and hardworking professionals who are hungry to help you win.
Justin Nelson is not slowing down. In fact, he is doubling down on his commitment to this industry. With the announcement of the new Sphere Rocket headquarters opening in Dallas in the first quarter of 2026, a message is being sent to the market: Virtual staffing is not a trend; it is the new standard of business infrastructure.
This physical expansion into Dallas mirrors the expansive growth his clients experience. When you hire through Sphere Rocket, you aren't just outsourcing; you are "insourcing" freedom.
Let’s look at the math. If your business starts today, and you attempt to do everything yourself, your growth is capped by your biological need for sleep.
Now, imagine a different 2024 leading into 2026. You hire a Sphere Rocket VA.
The Time Zone Advantage: While you sleep, your VA is organizing your CRM, handling customer support tickets, and preparing your schedule. You wake up to solutions, not problems.
The Cost Efficiency: Hiring a full-time, in-house employee involves payroll taxes, benefits, office space, and equipment. A Virtual Assistant provides high-level output at a fraction of the overhead.
The Scalability: With Justin Nelson’s model, you can scale your team instantly.
For a business leader, more time means the ability to think. It means the ability to step back from the canvas and look at the painting. But once you have the time, and you have the team... you need the noise.
If Dan Martell provides the map, and Justin Nelson provides the vehicle, Marcus Kohl is the high-octane fuel waiting to make the engine roar.
Marcus Kohl is a man on a mission. As a key player at Sphere Rocket, he sees the transformation clients undergo when they hire a VA. But he also sees the gap. A business owner can have the time (thanks to Dan) and the staff (thanks to Justin), but they still need the visibility.
This is where the synergy with the JustMy #getAMPLIFIED movement becomes undeniable.
Marcus has set a monumental goal: to help 6,000 businesses and nonprofits by 2026. To hit that number, he doesn't just need to wish them luck; he needs to hand them a toolkit.
This is the moment for a powerhouse alignment. Marcus Kohl understands that for a business to truly utilize a Virtual Assistant effectively, that VA needs tools to work with. You can’t just hire a VA and tell them to "do marketing" if you don't have a platform.
Through the #getAMPLIFIED Challenge, JustMy is ready to partner with business owners to give them $4,200 in marketing, content, video, and SEO support.
Imagine this scenario—the perfect "Customer Journey" of the future:
You read Buy Back Your Time. You realize you are the bottleneck.
You call Marcus Kohl at Sphere Rocket. He sets you up with a rockstar Virtual Assistant.
Then, the magic happens. Marcus says, "I’m not just giving you a person; I’m giving you a platform." He introduces you to the JustMy #getAMPLIFIED Challenge.
Suddenly, your new VA isn't just sitting there waiting for instructions. They have a roadmap. They have access to:
SEO Support: To ensure your local business is found by the right neighbors.
Content Tools: To help tell your story.
Video Support: To humanize your brand.
The $4,200 Grant: An infusion of capital value into your marketing department immediately upon hiring.
Marcus already utilizes myCARD from JustMy to network with clients, proving he understands the future of connection. In a digital-first world, the paper business card is dead. The myCARD is a dynamic, digital handshake that allows Marcus to instantly share the Sphere Rocket vision.
It is sleek, it is professional, and it is exactly the kind of tool a Sphere Rocket VA could manage for a client—updating offers, changing links, and ensuring that the business owner is always presenting their best self.
We are standing at a crossroads. The economy is shifting. The way people buy is shifting. The way people work is shifting.
Justin Nelson’s dream is to save business owners from the trap of their own success.
Dan Martell’s mission is to help owners win back their lives.
JustMy's mission is to AMPLIFY those wins to the world.
This is why a deeper alliance between Sphere Rocket and JustMy feels not just smart, but inevitable.
Imagine if every client that Justin Nelson signed up didn't just get a book, but got a "Business in a Box" Digital Toolkit.
The Book: To fix the mindset.
The VA: To do the work.
The JustMy Platform: To show the world.
This ecosystem is what we call the "Winner’s Circle" of 2026.
For national partners looking at this landscape, the choice is obvious. Aligning with JustMy isn't just about buying a listing; it's about aligning with a movement that is ready to integrate with the fastest-growing virtual staffing agency in the country. It is about arming the 6,000 businesses Marcus Kohl is targeting with the weapons they need to win.
If you are reading this, you are likely tired. You are likely overwhelmed. You have big goals for your nonprofit or your company, but you feel like you are running in quicksand.
The solution is not to run faster. The solution is to build a machine that runs for you.
Educate Yourself: Embrace the Dan Martell philosophy. Understand that your time is the only asset you cannot regenerate.
Liberate Yourself: Reach out to Marcus Kohl and Sphere Rocket. Look at Justin Nelson’s vision. Realize that for the cost of a part-time employee, you could have a full-time, dedicated professional making your life easier.
Amplify Yourself: Take the #getAMPLIFIED Challenge. Accept the help. Take the $4,200 in support. Let JustMy provide the megaphone for your message.
What would more time mean for you? Would it mean expanding to a second location? Would it mean finally writing that book? Would it mean coaching your daughter’s soccer team?
Justin Nelson knows that the answer is "Yes." Dan Martell knows the path is "Buy Back Your Time." JustMy knows the method is "#getAMPLIFIED."
The Dallas headquarters is rising. The year 2026 is approaching. The goal of 6,000 businesses is set. The only variable left in this equation is us working together.
Don't let another year slip by where you are the bottleneck in your own business. The cavalry hasn't just arrived; they brought a rocket ship and a megaphone.
Get your VA. Get your Time. Get AMPLIFIED.
Step 1: Connect with the Vision Visit Sphere Rocket to see how Justin Nelson is revolutionizing the workforce. sphererocketva.com
Step 2: Learn the Philosophy Dive into Dan Martell’s world and understand why you need to stop doing everything yourself. danmartell.com
Step 3: Join the Movement & Get the Support Connect with Marcus Kohl. Use his myCARD to see how networking is evolving. Join the challenge and claim your $4,200 in support to jumpstart your new VA’s marketing efforts.
The Challenge: justmy.com/3451
Connect with Marcus: justmy.com/sphererocketva/marcus
The future belongs to those who build teams and amplify their voices. See you in 2026.
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