Founder’s OS Playbook: How to Nail Your Pitch Video (and Stop Overthinking It)

Ditch the script and bring the hustle! Learn how to craft a 60-second pitch video that connects with your city and fuels your Founder's OS.

Welcome to the Founder’s OS Playbook. If you are reading this, it means you’ve accepted the 90-Day Challenge. You are stepping up for Memphis, your business, your campaign, or your cause.

But having the best Operating System in the world doesn't matter if you don't turn on the microphone.

Your very first mission as a Founder is to record your Pitch Video. For a lot of people, staring into a camera lens feels about as fun as a root canal. We get it. But we are here to tell you: Stop overthinking it. You don't need to be Hollywood-perfect; you just need to be real.

Here is everything you need to know to nail your pitch, connect with the community, and get the absolute most out of your JustMy OS.

What is the Pitch Video?

Think of the Pitch Video as your ultimate digital handshake. It’s a 60-second, high-energy elevator pitch where you look the city in the eye and tell them exactly who you are and why you are stepping up.

Whether you are a candidate asking for a vote, an entrepreneur launching a product, or a non-profit rallying volunteers, this video becomes the tip of your spear. We take this video, polish it up, and plug it directly into your myCARD and JustMy NewsSTANDS to do the heavy lifting for you 24/7.

The "No Sweat" Formula: What to Say

The biggest mistake people make is trying to sound like a corporate brochure. Nobody wants to connect with a brochure. We want to connect with you.

When you sit down to record, throw the script in the trash. Just answer these three questions from the heart:

• 1. Who are you and what is your mission?
  (e.g., "I'm Sarah, I own Sarah's Bakery in Orange Mound, and my 90-day goal is to feed 500 local kids.")
• 2. What is the problem you are solving?
  (e.g., "Right now, families are struggling to find fresh, affordable food in our neighborhood.")
• 3. Why should we join you? (The Call to Action)
  (e.g., "When you buy a loaf of bread this month, we donate one. Come down to the shop and let's build a better community together.")

3 Ways to Make Your Pitch Unforgettable

• Show Your Turf: Don't just sit against a blank white wall. Are you a mechanic? Stand in front of a lifted truck. Are you a candidate? Stand on the street you want to improve. Let your environment tell half the story.
• Talk to ONE Person: Don't address "the voters" or "the customers." Imagine your absolute best client or biggest supporter is sitting right inside the camera lens. Talk directly to them.
• Embrace the Flaws: Stumbled over a word? Laughed? Good. Keep going. Authenticity beats perfection every single time. Life happens FOR us, and life is beautifully unscripted.

Lights, Camera, Hustle: Let’s Go

You have the passion. You have the JustMy OS. Now, it's time to hit record.

We use Riverside.io to capture studio-quality video right from your browser or phone—no complicated tech required. All you need is a quiet room, some earbuds, and your hustle. Duy and I will be right there on the screen with you, asking the questions and pulling out your absolute best take.

Stop planning. Start recording.

Book Your 1-on-1 Pitch Shoot Now