So, just for fun, let’s talk about Steve Jobs for a second.

He had this thing people called the "Reality Distortion Field." Basically, he believed impossible things could be accomplished, and he just wouldn’t accept anything less. He’d stare at a team member and say, "Do it," even when physics or technology said, "No." And somehow, it happened.

Now, most people think that’s magic or some massive ego trip. But honestly? I think it was just a matter of deciding what you wanted to happen, and then creating the processes that made it so.

To me, the Reality Distortion Field isn't magic. It’s just a matter of asking the right questions until the answers formulate your process, and then you run with it. It’s refusing to let "impossible" stop the workflow.

And, um, that’s exactly where I am right now. I am trying to hit some absolutely insane KPIs with our new #getAMPLIFIED campaign at JustMy.

I know, I know. Most people think I have lost my mind shooting so high. And maybe I have. But I want to help people, and I want to do it now.

See, I believe there is a process for everything. That is the secret. But my challenge isn't about me raising my bar—I’m already all in. My challenge is about helping business owners, franchise operators, and nonprofits around the country realize something powerful:

Crazy Ideas become Dreams. Dreams become Goals. Goals become Plans. Plans become Steps. Steps lead to Actions. Actions become Results. And Results? That’s just a Reality Distortion turned into an Everyday Reality.

So, for me, and for #getAMPLIFIED, my KPIs are simple. Well, simple to say. Hard to do. But here is the plan:

KPI 1: The People. I want to help 360,000 people go from where they are to where they want to be. That’s it. By taking the Challenge, you use the public as your accountability partner. You say it out loud, and we help you get there.

KPI 2: The Leaders. I want to help 36,000 local franchise owners, dealers, and nonprofit chapters step up their goals for 2026. I want them to use their growth not just to make money, but to help serve the communities they work and live in.

KPI 3: The Partners. Finally, I need to find 6,000 founding partners. These are the business owners and nonprofits that I am inviting to help the crew here at JustMy build the next Big Thing in Tech. We want to share all our knowledge, our tools, and our platform to help them thrive.

Okay, let’s be real for a second. I know this sounds crazy. But everything is crazy until it is done for the first time.

And look, like so many other people, I feel like the cards are stacked against me. I battle Depression. I have ADHD that makes my brain go a million miles an hour. And, let's be honest, I am tapped out on resources.

But where are you now? And where do you want to be?

That gap between the two is where the work happens. That is where we build the process.

So, help me make this happen. Let’s step into the Reality Distortion Field together and make great things happen in 2026. Let’s take those crazy ideas and turn them into results.

Let’s #getAMPLIFIED.