Hello! I’m Danielle Leslie, and I founded Culture Add™ Labs to help companies and individuals uncover their Culture Add™ and launch profitable products online. I’m the creator of #CourseFromScratch, an 8-week online intensive that helps people create & launch their profitable & poppin’ online courses.
I’ve been an online marketer in Silicon Valley for almost 10 years and helped personal brands & influencers including Guy Kawasaki earn collectively millions of dollars by launching their online courses.
- Online marketer for
Silicon Valley startups
for 10+ years
- Created courses that have
over 50,000 people
enrolled around the world
- Worked at Udemy from
2012-2015 as a Course Launch
Coach and Growth Marketer
- Speaker at 21Ninety’s
EmpowerHER Conference,
Black & Brown Founders, Teachable Summit, Udemy LIVE, VentureFWD, & more
As a Black woman in tech, I’ve landed dream jobs, negotiated salary increases, and consulted big name tech companies. How?

You are a Culture Add™, and I’m here to help you uncover, articulate, and package your Culture Add™ into an online course so you can share it with the world.