Principle BMW of San Antonio is your destination for new, pre-owned, and Certified Pre-Owned BMW cars and SUVs in South Texas. Our easy-to-use website lets you browse inventory with photos, value your trade, get pre-approved for financing, and schedule service at our San Antonio dealership.
We’re proud to be recognized by BMW USA with multiple “Center of Excellence” awards, and to be a J.D. Power Dealer of Excellence, highlighting our focus on customer satisfaction, brand representation, and operational performance. Drivers from San Antonio, Boerne, New Braunfels, San Marcos, and across South Texas choose us for our transparent pricing and friendly, professional team.
Our state-of-the-art facility includes a full BMW service center with factory-trained technicians, genuine BMW parts and accessories, and a comfortable customer lounge. Whether you’re shopping for the latest BMW models—including all-electric options like the BMW i4 and iX—or a quality pre-owned vehicle, we’re committed to helping you find the right car and the right payment plan.
Every BMW Certified Pre-Owned vehicle we offer has passed a meticulous inspection and is backed by BMW roadside assistance and a comprehensive protection plan, giving you confidence long after you drive off the lot. At Principle BMW of San Antonio, our success starts with taking care of you—every visit, every vehicle, every time.